We think therefore we design.
ZC Studios is a London branding and web design studio for restaurants, bars and cafés. It is run by Zaira Christa.
How we think
A venue is a place before it is a brand.
We start with the room, the neighbourhood and the people who come, then design what you can see and read.
Words are design material.
Menu language, headlines and captions are written with the same care as the logo.
Honest beats flattering.
We tell you where the gap is, including when the answer is that you need less from us, not more.
Culture comes first.
The future of branding is culture led: identities that come from people and place, not from a template.
Zaira Christa
Founder, ZC Studios
Zaira Christa studied Music at the University of Oxford and completed an MA in Cultural and Creative Industries at King’s College London.
She has run brand strategy for two independent hospitality brands in West London, and built a fashion label that has been shown in two runway shows.
The thread through all of it is atmosphere: how a place feels, who it feels like it is for, and how to make that clear on a website, on a menu and in the room.
What we have done so far.
Two West London restaurants, both still in motion.
Read about The Reach Riverside and Mandaloun Westfield, or see how we are taking on new venues through our founding client places.
Questions we get asked
What does ZC Studios do?
ZC Studios designs brand identities, websites, menus and printed pieces for restaurants, bars and cafés in London. We also work as a monthly or seasonal brand partner, so menus, print, website upkeep and copy stay current as the venue changes.
Why are you offering founding places?
We are a new studio with two projects behind us, and we would rather say that plainly. Founding venues get close attention and a clear plan. In return, we ask to write up the project as a case study, with your approval of every word and image.
Do you only work with venues in London?
We are based in London and work with London venues first, with most of our experience in West London. If you are elsewhere, ask, and we will tell you honestly whether we can do a good job from a distance.
Tell us about your venue.
We’ll tell you, honestly, where the gap is.